Partners:
- Museo del Tessuto di Prato, Italy
- Foment de Terrassa, Spain
- Centre de Documentació i Museu Tèxtil de Terrassa, Spain
- Clothing Textile and Fibre Technological Development Company (CLOTEFI),
Greece
- Hellenic Clothing Industry Association, Greece
- Peloponnesian Popular Foundation - Nafplion, Greece
- Institut Français du textile et de l'habillement – IFTH, France
- Carpiformazione, Italy
|
| Abstract:
The overall objective of the project is to create
a transnational cluster in order to increase the competitiveness of
the partners’ territories in T&C- a most relevant sector of the
partners economies - by fostering the focus on quality, design and
innovation to deliver high value-added products and favour the transition
from traditional industry towards a new knowledge-based economic model.
The theme of the project is to assess, share and
exploit the Mediterranean T&C productive know-how and
creative heritage in order to enhance the competitiveness
of the partners’ territories in this most relevant sector of their
economy. This shared knowledge-base will be exploited to stimulate
the production of new high added-value and environmental friendly
T&C products. Existing productive, technical and creative resources
will be clustered to create transnational, cross-sectoral synergies
and develop new measures to foster innovative T&C entrepreneurship
integrating R&D, fashion and design. These measures will foster
a stronger interaction between emerging designers, T&C museums,
research centres and T&C SMEs.
The idea arises from the awareness that exploitation of the Mediterranean
T&C heritage and know-how from industrial districts represents
a most important factor of competitiveness and growth of the sector.
In these terms, this heritage has to be preserved, shared and enhanced
in the framework of contemporary productive processes.
In line with EU recommendations, the project aims to create
a Mediterranean cluster of T&C museums, R&D centres, public
authorities and business representatives in order to share,
valorise and exploit the enormous T&C technical know-how and creative
background spread in the partner regions. The cluster will enhance
the partners’ competitive advantage by networking and capitalising
their resources and creative heritage through a common database, by
creating synergies among their know-how and by fostering a deeper
integration of R&D into fashion and design productions.
This concerns a complex body of technical and non-technical knowledge
stratified in time without technical supports (tacit knowledge) through
on-job training, practical experience, creativity and the capacity
to intercept market requirements and fluctuations of fashion and social
trends. All these elements constitute still today strong competitive
factors in the Mediterranean T&C industry.
Special attention will be paid to develop expertise in industrial
design, which is strongly tacit, mobile, and linked to emerging
realities of not yet formalised or technical knowledge. Through specific
pilot activities and tools the project will try to foster a better
integration of fashion and design in the T&C value chain and clusters.
This requires that the existing fragmentation of skills between fashion
and design on one side, and technical and managerial abilities on
the other, be reduced. Young designers and stylists will be selected
through a public contest and supported to become successful entrepreneurs,
thus seeing their ideas materialise into actual products.
Entrepreneurship of young stylists and creation of new enterprises
will be promoted through early-stage support and the establishment
of relationships with R&D providers. Start-up modules targeted
at young designers and stylists will be created to develop public-private
partnerships. This will provide individualised support to people wishing
to create their own business in the design sector, with the aim of
turning creative ideas into sustainable, efficient and innovative
enterprises.
|
