FashionDAYS is an event aimed at highlighting and strengthening Borås and Sjuhärad region in fashion, textile and design. During the event, that takes place at Textile Fashion Center in Borås, FashionDAYS want to inspire and create a platform for collaboration and inspiration between business and the general public. For four days, the city is filled with fashion shows, lectures, cultural activities, food, music, exhibitions, trade and design.