The international fair event, featuring the best in artistic perfumery. An observatory with its sights pointed on olfactory culture. Pitti Fragranze becomes even more international: another rise in foreign buyers (+4%) driven by France, Spain, Northern Europe and Ukraine. Confirmation of the figures for United Kingdom, United States and the Middle East as well as for the Italian buyers. Almost 3,800 visitors in total from over 50 countries: Florence is at the center of the international scene dedicated to artistic perfumery and perfume culture.