Show & Order X PREMIUM

Show & Order X PREMIUM is a fashion fair aiming to inspire retailers to differentiate themselves from global competitors through unique collections and outstanding retail concepts.

Spread over six partly open gallery-like floors, approximately 200 fashion brands are presented within a lifestyle context, underlined by the concept store flair of the KÜHLHAUS located on the STATION grounds – and in immediate proximity of PREMIUM. The aim is to provide retailers with new inspiration, engaging stories and an emotional connection all happening on a business platform transmitting the look and feel of a contemporary department store, while standing out from global competitors through a unique offering and exceptional B2B concepts and activities.