The 3rd edition of Guimarães Home Fashion Week took place on June 26 and 27 at Pousada de Santa Marinha da Costa
Began on June 26, the 3rd edition of "Guimarães Home Fashion Week". Dedicated to home textiles, this event, compared to last year, has increased the number of Portuguese companies and the number of buyers who participated this year.
The companies occupied the rooms of the Pousada, where they showed the respective products of bed, bathroom and table. This year, buyers came from countries on five continents, namely from major markets like USA, Japan, Russia, South Korea, Germany and Brazil.
According to Ricardo Costa, the councilor of the Economic Development Division (DDE) of the Municipality of Guimarães, this event contemplates a concept of "inverse mission in the area of home textiles" to the extent that "instead of companies participating in exhibitions in other countries, they end up showing what they produce in their country and in their city, calling their customers and suppliers to get to know their products and get to know Guimarães. "
Ricardo Costa highlighted the huge influx of foreign suppliers and customers as well as local companies, considering that it is a "territory promotion strategy". "We take advantage of the fact that suppliers from different countries know Guimarães and can have direct contact with the companies in our territory. There are many clients that do not know the companies physically and in this way have the possibility to go to the companies and to check the quality of the work that is carried out. At the same time, we have been able to reduce the costs of the companies, since they are lower than the costs with the expense of a participation in International Fairs, "he said. In this way lies the concept of "inverse mission" since "it is not the companies that go to the Fairs, but they are the clients that come to the companies".
This edition of "Guimarães Home Fashion Week" was attended by 53 companies from the region in the area of home textiles, most of which are companies based in Guimarães. There is also a set of synergies that allow interconnection between the companies and with the suppliers themselves.
The "Guimarães Fashion Week" is organized by Home from Portugal and has the support of AICEP and the Municipality of Guimarães through the "Guimarães Marca" project.